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Daytona’s to Ducati’s

Last weekend Edinburgh Watch Company took a trip down to Sheffield for a very exciting event. As petrolheads we love anything with an engine, even in 2-wheel form so we visited The Bike Specialists in Sheffield for their Rebrand event. What an event it was. With the most incredible selection of superbikes and John McGuiness doing a book signing, we knew we couldn’t miss it.

The Bike Specialists is housed in one of the country’s finest retro purpose-built showroom/workshop facilities, set in a refurbished World War 1 army barracks it’s truly a magnificent showroom for some of the most desirable motorcycles on the planet.

That’s not all, on the upper level of the barracks is the sister business, The Car Specialists. As if the selection of motorcycles wasn’t enough, there’s also a collection of stunning pre-owned prestige cars including Mercedes, Jaguar, Audi, BMW and many more. All of which are in pristine condition and come with all the provenance you’d expect.

All of this is looked after by a superb enthusiastic team, who’s (much like ours here at Edinburgh Watch Company) number one priority is our customers buying experience. James and his team have built a fantastic reputation based on second best is not good enough and strive for perfection every time.

The Rebrand event was an epic display of perfectly prepared and positioned super bikes, classic bikes, historic racers, ARAI & DAVIDA helmets, HELD clothing, artwork by Rachael Clegg and of course we brought our fantastic collection of luxury Swiss watches for everyone to enjoy. With fresh coffee’s and cake provided, John McGuiness and such a great atmosphere and variety of things to look at people weren’t in a hurry to leave.

If you’re looking for your new superbike, classic bike, custom bike or even an investment piece then The Bike Specialists are the guys for you.

They are also able to offer a brokerage service covering all aspects of purchasing and the retailing of fine and exotic motorcycles from around the world. And if necessary they are also The Export Specialists, as a large percentage of their motorcycles are shipped around the world. With their own dedicated air/sea shipping agent.

To see the day at The Bike Specialists please take a look at the video below:

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